Some stories are written across generations. Ours began in 1967.
As a third-generation, woman-owned staffing agency, Matern Staffing has evolved in many ways over nearly six decades. But one thing has remained constant: our commitment to connecting people, building relationships, and creating opportunities that help individuals, businesses, and communities thrive.
Today, we’re excited to introduce a refreshed logo that honors our past while looking toward our future.
A Little History in Every Detail
Our new logo carries meaningful pieces of our family’s story.
At its heart is a lowercase “m” inspired by the handwriting of our founder, Ann Duffer, who established the business in 1967 in Richmond, VA. Alongside it is the familiar checkmark introduced during her daughter Cindy Matern’s leadership at At Once Staffing, a symbol carried forward by the next generation under Ginni Matern.
Even our signature blue and yellow remain, refreshed with brighter, more modern tones.
Together, these elements celebrate three generations of family leadership and the relationships that have shaped our company.
A Thoughtful Evolution
When we began this project, we knew we didn’t want to reinvent ourselves. We wanted a logo that felt fresher, softer, and more modern while remaining unmistakably Matern.
Just as importantly, our brand needed to reflect the diverse people and organizations we serve. From manufacturing and skilled trades to professional offices and nonprofits, we wanted a design that felt welcoming, approachable, and professional without leaning too feminine or masculine.
That’s where Metro Nova Creative came in.
Their team took the time to understand our history, values, services, and the people behind our business. Through a thoughtful discovery process, collaborative conversations, and several design concepts and refinements, they helped us find the right balance between honoring our legacy and embracing what’s next.
The result is a refreshed identity that feels both familiar and new.
We’re grateful to Metro Nova Creative for their creativity, expertise, and genuine investment in telling our story.
Our Story Is Still Being Written
While our look has evolved, our mission hasn’t. We’re still here to build meaningful relationships, connect people with opportunities, and help our business partners succeed.
We’re proud of where we’ve been, excited about where we’re going, and grateful to everyone who continues to be part of our story.
Matern Staffing
People. Partnerships. Possibilities.