Matern Staffing

As a Senior Marketing Manager, you will gather the product requirements, articulate the vision with a team, and then execute the plan into reality. Along the way, you will brainstorm process improvements to efficiently support internal stakeholders. Consistently and effectively creating interesting and scalable content across multiple platforms can be challenging but being part of a team strengthening the product and brand awareness makes it all worth it.  
Matern Staffing is hiring a Senior Marketing Manager for a global roofing and building materials company in Fredericksburg, VA. The ideal candidate will collaborate with the Corporate Marketing Team in Paris to define and implement the strategy to enhance and automate the marketing content process. 
This is a remote position (preferably based out of Charlotte, NC) with 15% travel to VA required. 


  • $105,000-$115,000/year

Senior Marketing Manager oversees strategy and actions of product life cycle

What You’ll Do as Senior Marketing Manager:

  • Understand customer needs and journey (Installers, distributors, retailers, DIY, end users)
  • Develop digital marketing strategies and execute into projects to improve brand and product awareness
  • Shape strong B2B and B2C value proposition and benefit stories around the 2 main product families with key selling messages, full kits of offline and digital tools including videos
  • Develop roadmap for centralizing marketing content and automating the content creation, storage, and delivery across marketing and sales systems
  • Leads project discovery, requirements definition, metrics analysis in marketing content 
  • Collaborate with digital and marketing agencies to develop efficient brand and products campaigns
  • Measure KPIs and marketing insights to analyze content usage, performance, and brand reputation
  • Analyze and monitor project budgets and business financial reports 

What You’ll Need as Senior Marketing Manager:

  • Minimum of 5 years related experience in Digital Marketing technology, Marketing software or Digital Product Management
  • Hands-on experience and / or knowledge of digital asset management systems (DAMs)
  • Excellent presentation skills with the ability to create highly engaging and effective MS PowerPoint (or equivalent) presentations required
  • Excellent project management skills including the ability to formulate and drive detailed plans and key performance indicators to report on the health of projects
  • Active listener who collaborates effectively with teammates, cross-functional departments, and third-party vendors 
  • Exceptional verbal and written communication and facilitation skills and the ability to tailor communication effectively with individuals across all levels of an organization, including senior leadership 


  • Remote work with 15% travel to Virginia
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance

About our client:

Our client is a global leader in the roofing industry, manufacturing innovative, lightweight solutions for use in homes, commercial buildings, and agriculture. They operate in more than 100 countries and employ about 1,450 people around the world. Whatever your project, whatever your need, you can rely on their 75 years of industrial experience, strong R&D basis and know-how to deliver the right solution!

Matern Staffing is an Equal Opportunity Employer.

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